Get to know about our company

At our core, we are driven by the belief that the tastes and cultures of Vietnam should be accessible to customers worldwide. Our group's founders have spent their entire lives cultivating expertise in international trade and market development, with a focus on facilitating trade between Vietnam and the rest of the world. However, we believe that the future of commerce lies in bringing Vietnam's unique culinary offerings to global markets, rather than the other way around. Through our extensive work with partners in the USA and Vietnam, we have gained an intimate understanding of the challenges that businesses face when trying to navigate the complexities of global markets. We have also observed a growing demand for authentic Vietnamese cuisine, not just in the USA, but across the world.
To meet this demand, we have developed a bold and innovative business solution: "Vietnam without borders." By leveraging our deep understanding of both the USA and Vietnam markets, we can connect customers worldwide with the authentic tastes and cultures of Vietnam. We achieve this by partnering with USA-based businesses to develop their product categories and manage their inputs, while also helping Vietnamese factories and companies expand their businesses by better understanding the behaviors and consumption habits of their customers.
Our mission is to break down the barriers that have historically hindered Vietnamese cuisine from reaching global markets, and to empower both our USA and Vietnamese partners to thrive in a rapidly evolving global economy. We believe that our "Vietnam without borders" approach represents the future of commerce, and we are committed to helping our partners achieve greater success by embracing this vision.