Market dynamics and Intelligence
The Asian American population in the USA is growing strongly and becoming more diverse
by Janet - July 02, 2023The U.S. Asian population has experienced significant growth over the past century. In the 1870 census, only about 63,000 individuals were classified as Asian by U.S. Census Bureau enumerators...
The Limited Availability of Vietnamese Brands in the US Retail Market" Headline: Despite the growing popularity of Vietnamese cuisine in the US, Vietnamese food brands are relatively scarce in the retail market. Most of the brands available in the US are long outdated or created solely for the US market. However, a few big brands like Chinsu, Acecook, Vifon, G7, and Phố Cafe still have a presence in both Vietnam and the US.
• Vietnamese food has a unique blend of flavors and textures that have been gaining popularity in the US market in recent years. Despite this, the range of Vietnamese products available in the retail market is relatively limited compared to other cuisines.
• One of the main reasons for this is the limited availability of Vietnamese brands. Most of the Vietnamese brands available in the US market are not well-known in Vietnam. They are either long and outdated or created solely for the US market. The exceptions are some big brands like Chinsu, Acecook, Vifon, G7, and Phố Cafe, which are still dominant in Vietnam and have a presence in the US market.Another issue is that Vietnamese food products available in the US market are often produced by neighboring countries like Thailand, China, Taiwan, and Korea. Although these countries share similar culinary traditions with Vietnam, their products' quality and taste might not be the same as authentic Vietnamese products.
• Furthermore, the packaging of Vietnamese products in the US market is not as appealing compared to the packaging of other Asian products available in the market. Vietnamese product packaging is relatively plain and lacks the modern and trendy designs that appeal to customers.
• The range of Vietnamese products available in the US market is limited, particularly in the big category. The available Vietnamese products in the US market are primarily concentrated in the following categories: seasoning, sauces, and paste; seafood (primarily in Philly and Atlanta); noodle, vermicelli, and rice paper.
• Despite these challenges, there are potential categories for Vietnamese products that could be developed and marketed to appeal to a wider audience. Vietnamese snacks, both traditional and trendy, are one such category. Ready-to-eat and ready-to-cook Vietnamese-style meals with an authentic Vietnamese taste are also gaining popularity. Sweet potato and "Dong" tree applications popular across categories, such as in Mung Bean and tapioca, are also potential categories that could be explored. Additionally, salty snacks are trendy in Taiwanese and Korean ranges, such as salted fish and almond chips, sesame fish chips, etc., which are also popular in Vietnamese products.
• In conclusion, Vietnamese food products have the potential to become more popular in the US market, but there are challenges that need to be overcome. By addressing the issues of limited availability of Vietnamese brands, improving product packaging, and expanding the range of products available in the US market, Vietnamese food could become a more significant player in the retail market. With the potential categories mentioned above, Vietnamese food products could attract a wider audience, especially those who appreciate the unique and delicious flavors of Vietnamese cuisine.
The Asian American population in the USA is growing strongly and becoming more diverse
The U.S. Asian population has experienced significant growth over the past century. In the 1870 census, only about 63,000 individuals were classified as Asian by U.S. Census Bureau enumerators. However, by the time of the 1960 census, the first-time census respondents could choose their own race, nearly 980,000 individuals self-identified as Asian. Since then, the Asian population has continued to rise, reaching 11.9 million by 2000 and 22.4 million by 2019 – an 88% increase within two decades. Asians now make up about 7% of the nation’s overall population, and their numbers are projected to surpass 46 million by 2060, nearly four times their current total. In decennial censuses conducted in 1980 and earlier, Asian Americans and Pacific Islanders were reported as a single group. It is worth noting that the single-race, non-Hispanic segment of the U.S. Asian population makes up a large majority (83%) of all Asians in the country. This population is also the nation’s fastest-growing racial or ethnic group. Between 2000 and 2019, their numbers grew by 81%, outpacing a 70% increase among Hispanics. The Black population grew by 20% during this span, while there was virtually no change in the White population. Multiracial and Hispanic Asians comprise 14% and 3% of the Asian population in the U.S., respectively. Those who identify as Asian and White make up a large majority (70%) of non-Hispanic multiracial Asians. Of the 19 origin groups included in this analysis, Japanese Americans are most likely to identify as multiracial non-Hispanic (32% do so). Around one-in-five Filipinos (18%) and 15% of Koreans also identify as multiracial non-Hispanic. Asian Hispanics, meanwhile, are the smallest segment of the nation’s Asian population. A 34% plurality of this group are Filipino. Chinese Americans are the largest Asian origin group in the U.S., making up 24% of the Asian population, or 5.4 million people. The next two largest origin groups are Indian Americans, who account for 21% of the total (4.6 million people), and Filipinos, who account for 19% (or 4.2 million people). Those with roots in Vietnam (2.2 million), Korea (1.9 million) and Japan (1.5 million) each have a population of at least 1 million. The other 13 groups in this analysis account for 12% of all U.S. Asians, totaling 2.7 million people, with no one group surpassing 600,000. The remaining 3% of U.S. Asians provided other origins or indicated they are Asian but did not indicate a specific origin. Nearly half of U.S. Asians (45%) live in the West, with nearly a third (30%) in California alone. California had an Asian population of roughly 6.7 million in 2019, by far the nation’s largest. It was followed by New York (1.9 million), Texas (1.6 million), New Jersey (958,000) and Washington (852,000). A majority of U.S. Asians (55%) lived in these five states. Aside from Hawaii, where U.S. Asians accounted for 57% of the population in 2019, Asians made up the largest share of the overall population in California (17%), Washington (11%), New Jersey (11%) and Nevada (11%). While a plurality of Asian Americans lived in the West. Additionally, the report reveals that there is significant diversity within the Asian American community in terms of country of origin, language, religion, and socioeconomic status. For example, the report notes that Indian Americans are among the most highly educated and affluent groups in the United States, while Bhutanese Americans have among the lowest levels of education and income. The report also highlights some of the challenges faced by Asian Americans, including discrimination, language barriers, and limited access to health care. According to the report, Asian Americans are more likely than any other racial group in the United States to report experiencing discrimination in the workplace, and they are also more likely to have difficulty accessing health care due to language barriers. The report concludes with recommendations for policymakers and advocates to address the needs and concerns of Asian Americans. These include increasing funding for language assistance programs, improving data collection on the Asian American population, and addressing discrimination and bias through education and awareness-raising campaigns. Overall, the report provides a comprehensive overview of the Asian American population in the United States, highlighting both the significant growth and diversity within the community, as well as the challenges that Asian Americans continue to face. Sources and charts, please refer to https://www.pewresearch.org/short-reads/2021/04/29/key-facts-about-asian-americans/
Read more ...US retail trend
The USDA's Economic Research Service (ERS) provides detailed information on retail food sales and sales growth in the United States. In 2019, the 115,526 food stores in the US sold $717 billion worth of retail food and non-food products. Grocery stores, including supermarkets and smaller grocery stores (excluding convenience stores), accounted for the largest share of store sales at 92.1%, followed by convenience stores without gasoline at 4.6%, while specialized food stores like meat and seafood markets, produce markets, retail bakeries, and candy and nut stores accounted for the remaining 3.3%. Since the Great Recession of 2007-2009, grocery store food sales growth in current dollars has exceeded the rate of inflation. From 2010 to 2019, inflation-adjusted food sales growth averaged 1.31% per year, compared to -0.19% per year from 2000 to 2009.
Discover the Flavors of Vietnam: A Culinary Journey Through the Regions- Part 1: North Region
Embark on a culinary adventure through the enchanting landscapes of Vietnam, where each region boasts its own mouthwatering delights. From the North's iconic Hanoi Pho to the South's tantalizing dishes, Vietnam's diverse cuisine is guaranteed to leave a lasting impression.
North Region: Savor the Rich Heritage
1. Hanoi Pho: A Timeless Classic Experience the heart and soul of Vietnamese cuisine with the iconic Hanoi Pho. This heavenly bowl of delicate noodles, tender beef, and aromatic herbs is a taste sensation you'll never forget.
2. Bun Cha Hanoi: A Feast for the Senses Indulge in Bun Cha Hanoi, where marinated meat grilled over charcoal is paired with sweet and sour fish sauce, vermicelli, and fresh vegetables. It's a symphony of flavors you simply can't resist.
3. Cha Ca La Vong: The Taste of Tradition Savor the mouthwatering Cha Ca La Vong, where succulent trout marinated in spices and grilled to perfection is combined with fragrant herbs, white vermicelli, shrimp paste, and roasted peanuts.
4. Ha Nam Dong Perch Vermicelli: A Symphony of Flavors Delight in the taste of Ha Nam Dong Perch Vermicelli, featuring tender steamed perch and ginger-infused broth, accompanied by crisp vegetables and soft vermicelli.
5. Dam Village Banh Chung, Ha Nam: A Culinary Treasure Experience the exquisite craftsmanship of Dam Village Banh Chung, where traditional ingredients come together to create a harmonious blend of flavors and textures, wrapped in fragrant banana leaves.
6. Kien Khe Rice Paper, Ha Nam: A Crunchy Sensation Crisp and delicate, Kien Khe Rice Paper delivers a delightful crunch with every bite. Enjoy this local favorite with banana and pepper for a truly unique experience.
7. Hai Phong Crab Rice Paper: A Seafood Extravaganza Dive into the flavors of the ocean with Hai Phong Crab Rice Paper, featuring succulent crab, vibrant spinach, and a symphony of seafood delights, all wrapped in soft red rice paper.
8. Quang Ninh Squid Sticky Rice: A Delectable Discovery Savor the one-of-a-kind combination of fragrant white sticky rice and rich squid ink, topped with fried onions. This Quang Ninh specialty will leave you craving more.
9. Ninh Giang Hai Duong Gai Cake: A Sweet Gift These traditional small cakes, made from glutinous rice flour, honey, pureed mung beans, and lard, are lovingly wrapped in banana leaves to create a delightful treat to share with loved ones.
10. Hai Duong Green Bean Cake: A Refreshing Delight Infused with the essence of grapefruit flowers, these light and refreshing green bean cakes are the perfect companion to a cup of hot tea on a peaceful afternoon.
11. Village Cereal Loops (Com Vong): A Taste of Hanoi Savor the delicate sweetness of Com Vong, where each nugget of rice invites you to chew slowly and appreciate the harmony of flavors. Vacuum-sealed for freshness, these tasty morsels make the perfect gift for those who want to take home a piece of Hanoi's culinary heritage.
